marmalade film & media productions

The Future Generations of 5by20

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The Future Generations of 5by20
The Coca-Cola Company

An extension of our work with The Coca-Cola Company’s 5by20 campaign, the Future Generations film kept the positive, uplifting tone of our previous creative. However, we wanted to give this film its own unique look and feel.

To focus on how 5by20 empowers its female ambassadors, their families and communities, the narrative was told from the perspective of the children who have been inspired by the women in their lives.

To give the film a unique visual flair and embody the imagination of youth, we created animations that interacted with each child as they spoke of their aspirations and dreams for the future. These hand drawn animations not only gave the film a distinct and friendly visual allure, they exemplified the joy and excitement of each child.