How can technology transform the future of Africa?

Microsoft Africa

The Challenge

The pressure on the African continent to feed the world falls mostly on the shoulders of its smallholder farmers.

To help them meet the moment, Microsoft is supporting the digital transformation of agriculture to protect their livelihoods and power economic growth in Africa.

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The Response

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Marmalade is working with Microsoft to create the campaign for their Microsoft in Africa Series. Our films, print and digital content for the first piece in this series - Agriculture and the Food Basket, demonstrates how agricultural technology is helping to secure the future of food.

Through innovative solutions engineered, invested in and implemented by Microsoft experts, our film tells the inspiring story of the tech enabling data-driven, precise and connected farming across the sector - improving productivity and sustainability in the process - and establishing Microsoft as a  progressive partner in Africa’s transformation journey.

The Work

Microsoft Africa - Agriculture

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The Results

  • One of Microsoft Africa’s biggest 2020 storytelling campaigns highlights how technology can transform the future of Africa.

  • The response was a highly successful campaign reaching 26m+ people, generating 21+ clippings, with over 706k video views and 1.4m engagements.

  • It has been recognized as one of Microsoft Africa’s biggest 2020 storytelling highlights globally driving 398K views to the MEA News Center.

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Entrepreneurship, Environmental Issues, Female EmpowermentClaire EadesMicrosoft