EY AI Summit NYC

Make sparks fly. Empowered by AI.

EY AI Summit NYC

The Challenge

Marmalade was tasked with creating a film for EY that inspires and engages viewers to recognise the potential of AI. The goal was to excite audiences and bring confidence in the opportunities that EY provides through AI, showing the ways it can be leveraged to drive positive change in a variety of industries and sectors.  

The film was launched at the AI Summit New York, as well as EY Consulting’s clients across their external channels to recognise the potential of AI, and how they can leverage its power to drive positive change in a variety of industries.  

A key objective of this campaign was to demonstrate ‘AI in Motion’, showcasing real life AI situations across farming, education, retail, energy and medical sectors, and how AI is being implemented, as well as challenging any negative perceptions. During development, we ensured our graphic led footage approach kept human interaction at the heart of the story, showing how AI can help to support workflows and how it enables business to really thrive.  

Our Solution

We worked collaboratively with our client to develop an impactful, and memorable creative device to champion AI and show the expanding possibilities of technology, whilst ensuring the AI technology is always human focused. 

The AI energy source, made up of sparks and light, begins its journey by bursting through a modern cage, representing the power of AI, unleashed. This newly freed spark leads us from industry to industry, across sector related footage, as text appears across the screen to guide us through the powerful messaging. 

Deliverables

What we produced:  

  • A 30” film to serve as a walk-on intro for EY speakers and clients taking the main stage at the AI Summit New York

  • A 60” film for use across social media and EY’s Consulting owned channels

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