The Butterfly Effect

Lexis

The Challenge

We were asked to create campaign content for PR company Lexis, who were positioning themselves as ‘the recommendation agency’. Our brief was to show the positive impact of the work they do for clients across a number of sectors, in an engaging and thought-provoking way.

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The Response

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Our creative used the concept of the Butterfly Effect to demonstrate the power of recommendation and how our client can create ripples of conversation across a broad range of consumer audiences.​

The Work

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Claire EadesLexis