'Raising awareness of a global killer' - The WOMAN Trial

London School of Hygiene and Tropical Medicine

The Challenge

Postpartum Haemorrhage (PPH) claims the lives of over 100,000 women after giving birth every year. The WOMAN Trial is a global, clinical trial funded by the Gates Foundation, fighting to prevent this loss. We were commissioned by the LSHTM to raise awareness of the trial in a way that would appeal to both medical and non-medical audiences alike. 



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The Response

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The campaign connected with our audience on a deeply personal level, making us consider the significance of the most important women in our lives: our mothers. 

Our global, multi-platform campaign included print, digital, documentary, an impactful commercial, a logo redesign and the creation of branded social media channels.

The Work

The WOMAN Trial Documentary teaser

The WOMAN Trial - Picture your Mother

TXA: The Utako Okamoto Story


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Geraldine Cabanero