Disruption and the impact of Artificial Intelligence
EY
The Challenge
In a world of accelerating disruption and technological enablement, we were asked to deliver a series of board-level communications, revealing the opportunities of AI and the impact it will have across different sectors. The objective - to inspire and motivate C-suite audiences to embrace innovation and act before they get left behind.
The Response
Rather than amplifying the hype that exists around AI, this series of films offers tangible insight and takeouts for a time poor audience from global experts and leaders across EY.
Fronted by leading Futurists, the series demonstrates best-in-class board engagement, whilst reinforcing EY’s position as advisor to the worlds most innovative companies in the transformative age.
The Work
The Results
The activation included video display advertising on Forbes driven by short teaser films targeting board members, C-suite and other business decision makers . A global social media campaign via EY channels launched at the same time, with a large number of subject matter experts supporting in activating the campaign across the globe, alongside the film’s speakers.
Featured front and centre on EY’s global homepage
AVA Digital Award Gold Winner
Film was screened at:
The Global Summit of the Consumer Goods Forum in Vancouver
World Entrepreneur of the Year in Monaco
VIP Lounge of Viva Tech in Paris
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