Global DE&I at Siemens
Women at Siemens Campaign and Belonging Day Launch
Women at Siemens - Hero Film
Global DE&I Strategy and belonging day
We developed a 12-month DEI communications strategy for Siemens, encompassing a mission-driven manifesto, biannual events accompanied by pre-event and post-event campaigns, and a year-long internal and external communication plan. This comprehensive approach includes key themes, international awareness days, activities and employee challenges, toolkits, templates, videos, and a dedicated Women at Siemens campaign series.
As an integral part of this strategy, we collaboratively launched Belonging Day, a twice yearly worldwide event supplemented by a well-structured communication campaign. The purpose of Belonging Day is to elevate DEI awareness, facilitate education, and ignite inspiration among Siemens' global workforce.
The topics covered in the event's ranged from bias in AI to talking to children about diversity. Themes extended to fostering gender equity allies and enhancing inclusivity across Siemens' facilities. This joint effort with Siemens effectively nurtured a culture steeped in diversity, equity, and inclusion, bolstered by leadership engagement.
Women at Siemens #BeSeen Campaign
Marking International Women's Day, Siemens unveiled the #WomenAtSiemens campaign, which featured a film series spotlighting the personal stories of women within Siemens and their profound sense of belonging, both within and beyond the workplace.
The campaign's overarching objectives encompassed multiple facets. It aimed to underscore Siemens' resolute commitment to DE&I by championing the advancement of women throughout the organisation. The campaign also sought to illuminate role models who demonstrate rewarding careers in technology, igniting inspiration for the next generation of women at Siemens. The campaign helped Siemens to cement its reputation as an equitable and progressive, garnering recognition from consumers, investors and leaders alike.
Preceding the official launch, we orchestrated engagement among Siemens employees for the #BeSeen Campaign. Our approach involved creating an informative creative challenge, urging employees to delve into their personal journeys encompassing childhood memories, career milestones and hobbies. Through delving into these pivotal life moments, participants gained insights into the identities of colleagues and co-workers both inside and outside of the workplace.
Women at Siemens - Meet Sarah
Women at Siemens - Meet Aglaja
Women at Siemens - Meet Marsha
The Results
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