Driving for Change

HSBC UK x Change Please

HSBC UK x Change Please Film

The Challenge

The number of people living homeless has doubled in the last 5 years and Covid-19 has compounded this issue; it’s not going away.

A common problem many people face is that they cannot get a bank account because they don’t have a fixed address, and this also impacts their chances of securing a job.

This is a vicious circle that HSBC UK identified and sought to address by offering bank accounts to those without a permanent address with their No Fixed Address service.

The Response

Marmalade identified and brought together a powerful partnership between HSBC UK and Change Please, a charity that supports those experiencing homelessness with a living wage job, housing, training, and onwards opportunities.

The partnership launched the Driving for Change campaign; London buses were adapted to provide vital services to the homeless community, including access to a doctor, hairdresser, showers, therapy assessments, and access to the HSBC UK’s NFA bank account.

The Work

Marmalade’s work launched the campaign for HSBC UK, delivering both long and short-form content for digital platforms as well as social copy. The campaign will capture the impact of the initiative through human-focused storytelling that looks to challenge and change perceptions around those who are homeless as well as champion the work of this powerful partnership.

HSBC UK x Change Please Teaser

The Results

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