EY US Brand Campaigns
EY - Local Markets
EY Atlanta
The Challenge
For local businesses to thrive, the community must be an ecosystem that presents opportunity for an entrepreneurial environment, offering access to both capital and talent.
We were tasked with creating a launch campaign that would showcase EY’s efforts towards enabling and developing local entrepreneurs, as well as tackling issues such as the digital divide, racial equity, and access to education.
Minority-owned companies contribute greatly to the US economy (4.7 million jobs) and capital market ($700b annual revenue), but few reach their full potential due to lack of coaching, connections, curriculum, and capital barriers.
EY wanted to promote their Entrepreneurs Access Network, a programme which helps Black and Latino-owned companies address the disparity gap for greater growth.
The Response
We created a series of human-led films - long- form and short-form, in Atlanta, Chicago and Detroit, hearing from some of EY’s Entrepreneur Access Network most notable success stories, as well as EY Managing Partners. The series conveyed an inspirational message for unity and growth and demonstrated EY’s presence and commitment to the local market.
The work was broadcast on CNBC, Conde Nast, LinkedIn, Yahoo and other digital platforms, as well as being shown at various events in the US. The campaign was highly successful: all films had a completion rate of over 50% reaching 2-3 times the expected benchmarks.
The Work
EY Chicago
EY Sam Johnson
EY Emmanuel Jackson 30’ CNBC Commercial
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