Forbes Article - How Marmalade helps brands to grow through positive impact

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‘I realised a simple truth, that when brands care about the things their audiences care about; audiences reciprocate and care about the brand.’

- Claire Eades

When I established Marmalade in 2011, I wanted to create campaigns that made real impact and fostered behaviour change. Through the various client campaigns we delivered, I realised the content with an underlying purpose had a real ability to connect with, and inspire audiences. The feedback was always very positive and personal, and had the power to change brand perception.  

I realised a simple truth, that when brands care about the things their audiences care about; audiences reciprocate and care about the brand. But perhaps more significantly, we had touched upon a growing consumer sentiment, which has since driven the role of brand purpose up to board level and into strategy — that consumers in the 21st century expect brands to stand for something, to address sustainability in the geographies and communities where they operate, and to be making a positive social impact... 

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NewsMiko Coffey