Case study: EY Disruption in the Boardroom
Episode 2 - AI and the future consumer
EY - Disruption in the Boardroom
‘The key is to understand what AI has to offer and to integrate it into your business in a holistic and strategic way.’
Tracey Follows
We have enjoyed partnering with EY, one of the largest global professional services firms, over several years creating a variety of external marketing and internal campaigns.
Our collaborations with them have included several areas such as: AI and disruption, EY CSR campaign, the future of mobility, Being Human at Work, D&I, World Entrepreneur of the Year, Global Women in Business, Government & Public Sector, Talent and their CEO & Leadership communications.
Whether inspiring a team of 280,000+ employees with EY’s vision and strategy or attracting the brightest young minds to join them, we continue to drive their purpose of ‘building a better working world.’
“Boards in particular need to think big and to grasp the disruptive opportunities that AI can bring.”
In a world of accelerating disruption and technological enablement, we were asked to deliver a series of board-level communications, revealing the opportunities of AI and the impact it will have across different sectors.
The objective - to inspire and motivate C-suite audiences to embrace innovation and act before they get left behind.
Rather than amplifying the hype that exists around AI, this series of films offers tangible insight and takeouts for a time poor audience from global experts and leaders across EY.
Fronted by leading Futurists, the series demonstrates best-in-class board engagement, whilst reinforcing EY’s position as advisor to the world’s most innovative companies in the transformative age.
Episode 2 below was presented by Tracey Follows, Futurist and Founder of Foundermade. This episode focused on AI and the future consumer, looking at how AI is going to impact the retail space..
Take a look at Disruption in the Boardroom - Episode 2 below…
