Who's on our radar... Avon
Every day, three or more women are murdered by their boyfriends or husbands around the world.
Every week, two women are killed by a current or former partner in England and Wales.
Over half the killings of women in America are related to intimate partner violence.
Yet despite these shocking statistics, domestic violence remains a global issue that does not receive the attention and action needed to bring about real change. While many brands passionately promote a variety of important, purpose-driven causes, few have taken the bold step of getting behind this equally important issue.
One major brand that has had women at the heart of its purpose since conception, is Avon. A globally-recognised brand with over 6 million women representatives, their products are well known, but perhaps less so are their efforts in fighting domestic violence. Through the Avon Foundation for Women (founded in 1955 to improve the lives of women and their families), domestic violence awareness and prevention has long been a foundation of their purpose. Their Speak Out Against Domestic Violence program, which launched in 2004, has contributed nearly $60 million globally and marks a major milestone in the progress of businesses joining the fight to end domestic violence.
More than just a general awareness campaign condemning the damage of domestic violence, Speak Out aspires to a greater ambition: turn a historically taboo subject into a pressing concern that is collectively at the forefront of our minds. And they are starting with those who are directly able to help make an impact where it matters most. Judges, prosecutors, police officers, agencies and organisations who deal directly with domestic violence victims are being brought together to improve the quality of victim protection efforts and criminal justice in meaningful ways. To date, this incredible program has educated 29 million on domestic violence, and served over 11 million women.
The Avon Foundation continues to inspire our team and we hope they will inspire other brands to get behind this most vital cause with the same passion and ambition they are already committing to solving the many social and environmental issue confronting us today. We all have a role to play in creating a safer future for everyone.
Share this story: