Chain of Inspiration
The Coca-Cola Company
As part of The Coca-Cola Company 5by20 initiative, a global commitment to support and empower 20 million women across their value chain by 2020, we were commissioned to create a campaign to celebrate and showcase the incredible women they support.
This campaign consisted of a teaser-style film to highlight the initiative, which was accompanied by a series of short documentaries about the individual women supported by the initiative.
The resulting film depicted how important these women are to their families, their communities and The Coca-Cola Company. We captured stories across the world from Uganda to Brazil, giving a global audience a glimpse into the lives of women who represent the many roles within The Coca-Cola Company value chain.