marmalade film & media productions

Butterfly Effect


The Butterfly Effect

We were tasked to create a film for the rebrand of Lexis PR agency to highlight how they generate recommendation and conversation for their clients.

Our creative used the concept of the Butterfly Effect as an analogy to show how our client’s work can create ripples of conversation across a broad range of audiences.

We devised various scenarios in which we could demonstrate how a small change in one place can have large effects elsewhere, ie a butterfly flapping its wings in Brazil may change the weather in London.