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Purpose-driven conversations have become popular amongst brands hoping to appeal to a growing global audience of conscious consumers. Aviva have been quietly building an inclusive work culture that celebrates difference not only in the workforce but the community too. Now in their tenth year, what began in York, England back in 2007 has now grown across several countries Aviva operate in.

As important as it is authentic, we’ve been inspired by Aviva’s embrace and celebration of team members who in many other organisations still feel inclined to hide a very important part of who they are. While a lot of brands are promoting equality and recognition of some of the major milestones that have been achieved in the advancement of LGBT+ rights in recent years, there is something particularly admirable in a company who are committed to creating change from the inside out through an inclusive culture that still does not exist in our wider work culture.

Take a look at this emotive piece of content from Aviva pride that really communicates the personal impact created through this terrific and authentic work culture: https://www.youtube.com/watch?v=cOIALNGkDhc&t=333s

From giving away 20,000 pairs of rainbow laces to customers and staff, to their ‘Be out as an Ally’ initiative that encourages colleagues to show their support (now exceeding 5000 allies), connecting their team and celebrating their LGBT family has been at the heart of Aviva Pride.

With Aviva being the only insurer in the top 100 of the Stonewall Workplace Equality Index (the UK’s leading benchmark for LGBT inclusive employers) for the last ten years, there is still a long way to go. Yet stories like these will hopefully be the drop that creates a ripple worldwide and a more inclusive workplace for all.

 

 


Filed under MARMALADE NEWS | on Thursday, December 21st, 2017 at 2:21 pm

TWEETS


Amazing to see the statue in Parliament Square of the incredible suffragist Millicent Fawcett - who fought tirelessly for women’s right to vote in the 19th and early 20th centuries! #millicentfawcett #suffrage #100years goo.gl/XEgppe Image: Getty

test Twitter Media - Amazing to see the statue in Parliament Square of the incredible suffragist Millicent Fawcett - who fought tirelessly for women’s right to vote in the 19th and early 20th centuries! #millicentfawcett #suffrage #100years

https://t.co/bkJ5nUuCe1
Image: Getty https://t.co/T0BVREKuPU

This week is World Creativity and Innovation week! A week for free thinking, to consider new ideas, decisions, actions and outcomes! Get your imagination and creativity flowing this week! #wciw2018 #worldcreativityweek

test Twitter Media - This week is World Creativity and Innovation week! A week for free thinking, to consider new ideas, decisions, actions and outcomes!

Get your imagination and creativity flowing this week!
#wciw2018 #worldcreativityweek https://t.co/hX8h3c0SsT

The East End Film Festival kicks off tomorrow! Opening gala is tomorrow at Rio Cinema, Dalston - they are screening Boom For Real:The Late Teenage Years of Jean-Michel Basquiat. We'll definitely be checking out some of their screenings over the festival! goo.gl/xCSnYJ

test Twitter Media - The East End Film Festival kicks off tomorrow! 

Opening gala is tomorrow at Rio Cinema, Dalston - they are screening Boom For Real:The Late Teenage Years of Jean-Michel Basquiat. We'll definitely be checking out some of their screenings over the festival!
https://t.co/Q2hWOfNZTm https://t.co/00c0ibtClK